...Santa Barbara County is one of the most astounding places on the planet..." - Maurie McGuire

Mesmerizing is the spell cast by the natural splendor of Santa Barbara. Officially christened The American Riviera®, it is no wonder that world travelers find their way here to enjoy her lush Mediterranean climate and pristine Pacific coastline. However, the true allure of Santa Barbara is that it is so much more than a postcard perfect paradise for vacationers. Beneath her veil of beauty and serenity is a thriving community of business, government, technology, medicine, agriculture, education, arts, history and culture. All of these vital elements are seamlessly interwoven creating a spectacular place to visit and an even more wonderful place to live.